Page 120 - HAND EMBROIDERY ARTISAN_TP

Handicrafts & Carpets Exercise 1.9.54
Hand Embroidery Artisan - Marketing Strategy

Survey of marketing chain from weaver to customer

Objective: At the end of this exercise you shall be able to
• practice the marketing chain of sozni shawl from weaver to customer.

Requirements
Materials
• Survey tools (pen, pencil, computer,
necessary S/W, etc) - as reqd.

PROCEDURE
TASK 1: Fillikar color combination
1 Shawl is manufactured on loom by the weaver Fig 3
(Fig 1)
Fig 1

Fig 4

2 Than the shawl manufactured is send to naqaash to
print the shawl. (Fig 2)

Fig 2

Fig 5

Fig 6
3 Then the printed shawl is sent to the artisan for
embroidery (Fig 3)
4 Then embroidered shawl is sent for washing. (Fig 4)
5 Then the shawl is dried in sun
6 Then the washed shawl is sent for iron (Fig 5)

7 Than packing of shawl is done and is sent to market
for sale.
8 Finally, it reaches to customer. (Fig 6)

108